adidas Pureboost DPR

/The challenge

Transforming a launch of adidas Pureboost DPR into an event and supporting via social media and branding. We created an experience where our guest runners would test the Pureboost DPR in action and of course have fun.

 

 
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/DPR moments

During the run we registered the DPR moments that our guests experience so they could share after on social media.

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/Runbase  photo activation

Inside the event we made an installation which simulated the iconic  Pureboost DPR moment so that everyone could try it out and get as a souvenir of the event.