Digital transformation is a key element for companies to remain competitive in today's world, which makes digital talents hot commodities. However, their exact function and career options at BASF remain fairly unclear. So how to best recruit them?

We created the employer branding campaign for digital talents, with headlines subtly explaining how innovations from BASF provide answers to the global challenges of our time. Our headlines were delivered in formats such as Newspaper ads, Social media ads and Banners: Through the power of connected minds, digital talents can develop groundbreaking solutions as part of a global BASF team.