Transforming a launch of adidas Pureboost DPR into an event and supporting via social media and branding. We created an experience where our guest runners would test the Pureboost DPR in action and of course have fun.
During the run we registered the DPR moments that our guests experience so they could share after on social media.
/Runbase photo activation
Inside the event we made an installation which simulated the iconic Pureboost DPR moment so that everyone could try it out and get as a souvenir of the event.